DQ1 M8_A1 Roy Combs Argosy University B7442 with Dr. Tvorik as instructor exceeded my expectations in its analysis of the current market in a global review of theories concepts created a new tool for take away value with the intent to use these new skills in my profession. Strategy of marketing reveal the four p’s of price, place, promotion and product placement can increase market share by a substantial cost effective rate of return. The strategic placement of products with cleaver objectives is a tool of target marketing planning new product development have key learning points and effective decision strategy. New product development as a part of R&D is a focus on consumer wants and needs or determining the disposition of market forces first movers increases competition in a segmented is a cycle and has maturity stages that should be part of the market strategies to know when to adjust price to the market maturity. This course has assisted in understanding the framework complex in digital marketing forces in an environment of ambiguity. Critical factors where covered with focus on critical factors in case examples such as Coke and Pepsi marketing competition and the cost of competition intelligences. The importance of differential advertising and the core advantages of consumer choice in price and quality branding on scales of economies provide strong evidence of the power of consumer in a competitive market explored intrinsically and extrinsically consumer persuasion’s. In Winer’s text gives a description of the concept of the ‘iceman rights’ as a situation where the last gets a monopoly strategy practices. In a changing competitive market environment draws on a social identifications as a categorical consistency. Driven by the assimilation with effective disassociations influencing market properties where products identification theory affect brand cognition in either a positive or negative response as a driving force of strategic marketing powers effects of changes. Consumer’s position in the market has been changed touch points where ID marketing influencing as in the case of Coke verse Pepsi challenge using self-identification of out-group to push customers and pull companies into the marketing vortex in a compulsory model. The factors of markets are measurements of strengths and weakness determined in branding studies, which are then used to testing social theories in a particular market segment. Test defines natural products groups’ comparative of products symbolic branding influences. As example the ISS (Institutional Shareholders Services) is an advocate in multigenerational marketing diversity as a measurement of qualitative market psychology following the traditions of Flechner and Weber’s methods of measuring human behavior providing cognitive planning as in the Dephi system forecasting and Z-Met predict consumer attitudes and preferences much like Nielson Rating define creative innovation mind sets. The consumer, is affected by the advertising or promotional strategies practices